We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since mature consumers spend more money on the average at food stores than their younger aged counterparts. Because there are marked differences within the large, mature consumer market, different marketing strategies are required even within this market to ensure the greatest success. The literature from a wide range of disciplines was examined to explore factors and events affecting preferences and motives in the selection of food stores. Using factor analysis, four gerontological segments resulted that best describe the mature consumer market. Marketing strategies are offered suggesting how to most effectively appeal to older consumers in general as well as more precise strategies for successfully appealing to the four gerontological segments. You may already have access to this article.
Fromm Classic Mature Adult Dry Dog Food
Mature Woman Groceries Shopping. - DriveToEndHunger
Mature Woman Groceries Shopping.
Mall shopping preferences and patronage of mature shoppers. Gabriel G. Rousseau I ; Daniel J.
Fromm Classic Mature Adult is a grain-friendly dry dog food formulated for less-active adult dogs, weight management for adult dogs, and senior dogs. This kibble features headless, feetless, featherless chicken, a highly-palatable and highly-digestible source of protein and essential amino acids, as well as menhaden fish, a highly-digestible, excellent source of amino acids and essential fatty acids that contribute to healthy skin and coat. Real Wisconsin cheese enhances the palatability of this food and beet pulp contributes insoluble fiber and serves as a prebiotic for healthy stool formation.